How All Brands Need to Do Influencer Gifting – Tass Hertford Will Take Care of This

In today’s digital age, social media influencers have become a significant force in marketing. Their ability to reach large audiences and create authentic connections makes them an invaluable resource for brands. One of the most effective strategies brands can use to tap into this influencer power is influencer gifting.

Here’s why influencer gifting is essential for brands of all types:

  • Not Just for Big Brands: Influencer gifting is not exclusive to large or well-known companies, nor is it limited to beauty and fashion. Any brand—whether you’re a tech startup, eco-friendly brand, or a local business—can leverage this powerful strategy to boost visibility.
  • Increased Reach Across Industries: From small businesses to established names, influencer gifting helps generate brand awareness, create buzz, and drive sales, regardless of your industry.
  • Authentic Engagement: Influencers can create genuine excitement around your product through organic, unpaid content that resonates with their followers. This authenticity is key to influencing purchasing decisions.

At Tass Hertford, we specialise in logistics and fulfilment, making it simple for brands to execute influencer gifting campaigns with ease. With over 20 years of experience, we ensure that your products are delivered on time and with care, while also helping you connect with the right influencers for your brand.

We’ll dive into why influencer gifting is crucial for all brands and show you how Tass Hertford can help streamline your campaigns. From real-life examples to actionable insights, we’re here to help amplify your brand message and take your marketing to the next level.

Ready to see how influencer gifting can work for you? Let’s explore the impact it can have on your brand and how Tass Hertford’s expert fulfilment can make it seamless.

Call Tass Hertford on 01992 511051 to get started today! Check out the Tass Hertford video tour here:

What is Influencer Gifting?

Influencer gifting is the practice of sending products or services to influencers for free, with the hope that they will promote those products or services to their audience. This is a win-win situation for both brands and influencers. The brand gets exposure to the influencer’s dedicated following, and the influencer gets to try and promote a product that aligns with their values and interests.

Influencer gifting has grown into a cornerstone of influencer marketing strategies across industries. It’s important to note that influencer gifting is different from paid sponsorships. With gifting, there’s no formal contract or financial exchange. Instead, influencers receive the product, and in exchange, they may post about it on their social media accounts, blog, or YouTube channel.

This type of organic marketing can yield impressive results because it feels less transactional and more authentic. People trust influencers, and when they recommend a product or brand, their followers are more likely to take action.

Why All Brands Should Embrace Influencer Gifting

  1. Increased Brand Awareness

One of the main reasons brands should adopt influencer gifting is the opportunity to increase brand awareness. When an influencer shares their experience with your product or service, they expose your brand to a new audience. Depending on the influencer’s reach, your product can gain visibility across thousands, or even millions, of potential customers.

This is particularly valuable for smaller or lesser-known brands looking to break into new markets. Instead of spending exorbitant amounts on traditional advertising channels like TV or print, influencer gifting allows your brand to leverage the power of trusted voices in your niche.

A great real-life example of this is Daniel Wellington, a watch brand that used influencer marketing to skyrocket its brand awareness. By gifting influencers watches and asking them to share photos wearing them on Instagram, the brand gained widespread attention, especially among younger audiences. The influencer posts were authentic, and their followers trusted their recommendations. As a result, Daniel Wellington’s sales grew exponentially, and they became one of the most recognized watch brands worldwide. This strategy worked so well that the brand went from being relatively unknown to a global sensation, all thanks to influencer gifting.

By leveraging influencers in a similar way, your brand can also tap into new markets and increase visibility without breaking the bank on traditional advertising.

Another excellent example of influencer marketing done right is Glossier, the beauty brand that has become a cult favourite largely through influencer gifting. Glossier initially built its brand by sending products to beauty influencers, makeup artists, and everyday customers who shared their experiences on Instagram and YouTube. This grassroots approach allowed the brand to grow organically, with influencers acting as authentic ambassadors.

Rather than relying on expensive ad campaigns, Glossier’s strategy focused on gifting products to a select group of influencers who were passionate about the brand, leading to word-of-mouth recommendations and viral content. This resulted in a loyal, engaged customer base that helped the brand skyrocket to fame. Today, Glossier is valued at over a billion dollars, and a huge part of that success can be attributed to the power of influencer gifting.

This example highlights how influencer gifting can be a game-changer for brands, especially in industries like beauty, where personal recommendations can make all the difference in attracting new customers.

  1. Authentic Promotion

As mentioned earlier, influencer gifting offers a sense of authenticity that traditional ads can’t match. Influencers are seen as experts or trusted figures in their fields, and their recommendations often hold significant weight with their followers.

When an influencer shares a product they genuinely like, their audience views this as a personal endorsement. It’s much more believable than a paid advertisement, which can come off as overly salesy or insincere.

The key to success in influencer gifting is finding influencers whose values align with your brand. For example, if you’re an eco-friendly brand, you’ll want to partner with influencers who promote sustainability. When influencers genuinely support your product, the authenticity shines through in their posts, making it easier for their followers to connect with your brand.

Here are a few real-life examples of brands using influencer gifting for authentic promotion:

  1. Patagonia Known for its environmental commitment, Patagonia uses influencer gifting to promote its eco-friendly products through influencers who share similar sustainability values. They often work with outdoor enthusiasts, activists, and sustainability advocates to promote their products. This strategy resonates with consumers because the influencers already believe in the same ethical practices, creating an authentic connection between the product and the influencer’s audience. The promotion feels natural and trustworthy, as the influencers’ audiences know they are advocating for something they truly believe in, not just getting paid for it.

  2. Toms Shoes is another great example of influencer gifting creating authentic promotion. The brand built its reputation on its “One for One” mission, donating a pair of shoes for every pair purchased. Toms often sends shoes to influencers who are passionate about social causes and making a difference. These influencers share their experiences with the product while reinforcing the brand’s values. This type of authentic content feels more personal and meaningful, resonating deeply with their followers, especially those who prioritise ethical consumerism.

  3. Lush Cosmetics use influencer gifting to engage with beauty influencers and activists who align with their brand’s commitment to cruelty-free, handmade, and sustainable beauty products. Their partnership with influencers helps amplify their message about ethical beauty, allowing the influencers to promote these values alongside their product reviews. The influencers often share unboxing experiences or skincare routines using Lush products, creating an organic and genuine promotion that their followers can trust.

In all of these examples, the brand works with influencers whose values align with their own, ensuring that the promotion feels authentic and relatable. When influencers genuinely support a product, the authenticity shines through in their posts, making it easier for their followers to connect with the brand. This approach is far more powerful than traditional ads because it leverages trust, shared values, and personal connections.

  1. Engagement and Content Creation

Influencers are skilled at creating engaging content that resonates with their audience. When you send a product to an influencer, you’re not just giving them something to promote; you’re providing them with the raw material to create captivating content that will attract attention.

This content can take various forms, including social media posts, stories, blog articles, unboxing videos, and more. The influencer’s audience gets to see the product in action, which can increase the likelihood of them checking out your brand or making a purchase.

Moreover, influencers are experts at storytelling. They know how to present your product in a way that feels natural and compelling, which can make your brand more relatable to potential customers.

Here are some real-life examples where influencers excelled at engagement and content creation:

  1. Bumble a dating app, has effectively worked with influencers to create engaging content that resonates with their audience. They often collaborate with influencers to share personal stories and experiences related to dating, empowerment, and using the app. For example, influencers on platforms like Instagram and TikTok share stories and videos discussing their journeys, how they use Bumble, and why they recommend it to their followers. This type of content feels natural and is highly relatable, encouraging users to download and engage with the app.

  2. HelloFresh, a meal kit delivery service, utilizes influencer gifting to create compelling content in the form of recipe videos, unboxing, and cooking experiences. Influencers often showcase the process of preparing a meal from a HelloFresh box on their social media channels, sharing their genuine reactions and showing the end result. The influencers’ followers trust their opinions and love seeing how easy it is to use the service. This type of content helps HelloFresh connect with a broader audience and drive sales through word-of-mouth promotion.

  3. Nike partners with athletes and fitness influencers to create content that showcases its products in action. Whether it’s a pair of running shoes or workout gear, influencers share how the products support their performance. For example, fitness influencers create workout tutorials, unboxing videos, and even stories documenting their athletic journeys while wearing Nike products. This not only increases engagement but also enhances Nike’s credibility as a brand that helps people achieve their fitness goals.

  4. Fabletics, the activewear brand co-founded by Kate Hudson, has leveraged influencer gifting in a big way by sending outfits to fitness influencers. These influencers create workout videos, outfit reviews, and share fitness tips while wearing Fabletics gear. By showcasing how the activewear performs during intense physical activities, influencers provide potential customers with relatable, real-life examples of how the product fits into an active lifestyle. The results? Increased trust and engagement that directly translate to higher conversion rates.

Each of these examples demonstrates how influencers not only promote products but create valuable, shareable content that resonates with their followers. Their ability to tell a story, show the product in action, and share their experiences in an authentic way increases engagement and strengthens the brand’s connection with its audience. When influencers create content that feels natural and compelling, it elevates your brand’s presence and helps you build a loyal customer base.

To learn more about how influencer gifting can enhance your brand, contact us at Tass Hertford. We’ll help you streamline your influencer campaigns and ensure smooth delivery of your products to the right influencers. Give Brenda a call now on 01992 511051

By the way, Tass Hertford can help you with all aspects of Influencer Gifting and beyond.

With Tass Hertford your e-commerce brand benefits from

  • 20+ Years of Experience: Tass Hertford has over two decades of experience supporting businesses with their storage and fulfilment needs, ensuring expert handling of your logistics.

  • No Minimum Contract: Whether you’re a small startup or an established brand, we offer flexibility with no minimum contract, allowing you to scale as needed.

  • Immediate Availability: Need storage or fulfilment services fast? We offer immediate availability, helping you stay on top of your business needs, especially during peak times like the Christmas rush.

  • Comprehensive Storage Solutions: From business storage to pallet storage, we have the space and systems to keep your goods organized and accessible, no matter the volume.

  • Bespoke Fulfilment Services: Our team tailors solutions to fit your specific needs, offering everything from pick-and-pack to delivery to ensure smooth, efficient fulfilment.

  • Fantastic Customer Service: We pride ourselves on our excellent customer service, providing personalized support to every client, big or small.

  • Affordable Rates: With our low overheads, we offer competitive pricing, giving you high-quality services at affordable rates. You won’t find a better value for your storage and fulfilment needs.

  • Location Advantage: Based in Hertfordshire, we are strategically positioned for quick access to London and surrounding areas, making it easier to manage your logistics.

  • Trusted by Many Brands: We work with well-known brands like Sakuranna, UNLTD.beer, and GoMate, providing them with the logistics solutions that help their businesses thrive.

  • Dedicated Team of Professionals: Our small but dedicated team ensures a personalized touch, with a commitment to delivering exceptional service and attention to detail.

Give us a call on 01992 511051 to learn more about how we can support your business with tailored storage and fulfilment solutions.

Now let’s get back to the benefits of influencer gifting
  1. Cost-Effective Marketing

Influencer gifting is often more cost-effective than other marketing strategies, especially when you’re working with micro-influencers or influencers with a smaller, more niche following. While influencer gifting may still involve some costs (such as shipping fees or the value of the product itself), it doesn’t require the large budget that paid advertisements or high-profile sponsorships often demand.

For smaller brands with limited marketing budgets, influencer gifting offers an affordable way to get their product into the hands of key people who can help amplify their message. By choosing influencers who have high engagement rates within your target audience, you can get a higher return on investment compared to other advertising methods.

  1. Building Long-Term Relationships

Influencer gifting also allows you to build meaningful, long-term relationships with influencers. When you gift an influencer your product, you’re not just seeking a one-off post; you’re opening the door for ongoing partnerships.

When influencers genuinely love a product, they’re more likely to continue promoting it in the future. This can create a ripple effect, where the influencer becomes a long-term advocate for your brand. As these relationships evolve, you can develop more in-depth collaborations, such as exclusive partnerships, co-branded content, or influencer-led campaigns.

  1. Influencer Gifting Works for All Types of Brands

Contrary to popular belief, influencer gifting isn’t just for beauty, fashion, or lifestyle brands. All types of businesses can benefit from this marketing tactic. Whether you’re a SaaS company, a restaurant, a fitness brand, or an eco-friendly product line, there are influencers in every niche who can introduce your products to the right audience.

Even businesses in more traditional or B2B industries can successfully use influencer gifting. For example, sending a high-quality tech product to a gadget influencer or offering a business storage solution to an entrepreneur influencer can result in valuable exposure that helps drive your business forward.

How Tass Hertford Can Take Care of Your Influencer Gifting Campaigns

Now that you understand the value of influencer gifting, let’s explore how Tass Hertford can help manage and streamline your gifting campaigns. With years of experience in logistics, storage, and fulfilment, we are the ideal partner to ensure your influencer gifting runs smoothly.

  1. Efficient Storage and Management

At Tass Hertford, we offer a range of storage solutions to meet the unique needs of businesses of all sizes. Whether you have a small batch of products or are preparing for a large influencer gifting campaign, we can handle the storage of your products, ensuring they’re ready to be sent to influencers at a moment’s notice.

Our beautiful, well-maintained facilities are equipped to store products safely and securely. This means that when it’s time to send your products to influencers, you won’t have to worry about inventory management or keeping track of stock.

  1. Custom Fulfilment Services

Once your influencer gifting campaign is ready to go, we can help you with fulfilment. Tass Hertford offers bespoke fulfilment services, which means we can handle everything from packaging to shipping. We’ll ensure that your products are sent to influencers in pristine condition, complete with personalised notes or branding that enhances the recipient’s experience.

Whether you’re sending out a small batch of products or fulfilling large-scale influencer campaigns, our fulfilment team will make sure everything arrives on time and in perfect condition.

  1. Seamless Logistics

We know that timely delivery is crucial when it comes to influencer gifting. That’s why we’ve invested in efficient logistics solutions to ensure that products reach influencers quickly and reliably. With our extensive network and expertise in managing shipments, we can coordinate delivery to influencers around the world, ensuring your campaign runs smoothly from start to finish.

  1. Support for Charities and Special Projects

At Tass Hertford, we’re committed to supporting charities and causes that make a difference. If you’re working with influencers who support charitable causes, we’re happy to offer our services to ensure that your products are delivered with care and efficiency. We can help send out products for charity events, influencer-led fundraising campaigns, or donation efforts.

  1. Personalised Service

We take a personalised approach to every influencer gifting campaign. We understand that each brand is unique, and we’ll work with you to create a customised strategy that aligns with your goals. Whether you need a targeted list of influencers, special packaging, or expedited shipping, we’re here to help you every step of the way.

  1. No Minimum Contracts, Excellent Service

One of the biggest advantages of working with Tass Hertford is our flexibility. We don’t require long-term contracts, so you can scale your influencer gifting campaigns as needed. Whether you’re sending out a few products or a thousand, we offer excellent customer service and the ability to scale up or down based on your needs.

Final Thoughts

Influencer gifting isn’t just a trend; it’s a powerful marketing strategy that every brand should consider. Whether you’re a startup or an established business, influencer gifting can help you reach new audiences, build authentic connections, and generate buzz for your products.

At Tass Hertford, we’re here to take care of the logistics of influencer gifting, so you can focus on what matters most—growing your brand. With our extensive experience in storage, fulfilment, and logistics, we’ll ensure that your influencer campaigns run smoothly and efficiently, so you can enjoy the benefits of influencer marketing without the hassle.

Don’t forget, with Tass Hertford, you get:

  • Over 20 Years of Expertise: With more than two decades of experience in the industry, Tass Hertford is well-equipped to provide top-notch storage and fulfilment services for your business.

  • Flexible Contract Terms: We understand that every business is different, so we offer flexible, no minimum contract options that allow you to scale services as your needs evolve.

  • Quick Turnaround: Need assistance in a hurry? We provide immediate availability to ensure your business never misses a beat, especially during peak periods.

  • Diverse Storage Options: Whether you need business storage or pallet storage, we have the capacity and infrastructure to keep your products safe, organized, and easily accessible.

  • Tailored Fulfilment Services: We work closely with you to design fulfilment solutions that are perfectly suited to your requirements, including everything from pick-and-pack to seamless delivery.

  • Exceptional Customer Support: Our team is committed to delivering outstanding customer service, offering you personalized assistance at every stage of the process.

  • Competitive Pricing: Enjoy affordable rates with Tass Hertford’s cost-efficient solutions that are designed to provide you with great value for your storage and fulfilment needs.

  • Strategic Location: Conveniently located in Hertfordshire, our facilities offer quick access to London and the surrounding areas, making it easier for you to manage your logistics.

  • Trusted by Leading Brands: We’re proud to support a wide range of successful companies, including Sakuranna, UNLTD.beer, and GoMate, ensuring their fulfilment and storage needs are met with precision.

  • Small, Dedicated Team: Our team of professionals is committed to offering a personal, hands-on approach, ensuring your business receives the attention it deserves..

Ready to get started?  Call Brenda, Tass Hertford’s Director today on 01992 511051 and let us take your influencer gifting campaign to the next level.